So, you have decided you want to take your business to the next level. You are ready to bring your goods and/or services to the Web for the world to see, presented on a site the world will judge. You may realize quickly that when you search online for your product, your business is nowhere near the top of the results. This may be true even if you search specifically, including words and terms you think others would try. You may turn to social media and feel overwhelmed and overshadowed by the competition there, too. Could an expert in search engine marketing (SEM) have answers and strategies for you?
Slowly but surely, your dreams of online marketing success may start to fade without a good SEM strategy. This field is also commonly called SEO, for search engine optimization, and that term reflects what an expert may be able to do for you. You can take advantage of specialized knowledge, research, and insights when you consult qualified search engine marketing experts.
What Is Search Engine Marketing?Simply put, search engine marketing involves a multi-pronged approach to improve online market exposure for your brand, goods, or services. This type of marketing involves several techniques and components which address different features of online marketing. Some of these include optimization of key terms and their frequency, social networking, bid placement, pay-per-click (PPC) advertising, contextual advertising, use of AdWords, and more.
Why Should I Consider Consulting Experts?As you can see from the definition of search engine marketing, there are many approaches to this type of marketing. Each of these may lend themselves to certain strategies and choices help you get your brand, product, or service get noticed. The complexities of these approaches are best handled by someone who is up to date on major search engines' policies and tracks their ever-changing algorithms.
How to Choose a Search Engine Marketing ExpertWhen choosing an agency or other search engine marketing resource, it is important to choose one that takes a highly interactive approach. Web marketing should not be a hobby or sideline, but a core component of your provider's service offering. Here are some other high-level questions to consider.
Are They Willing to Provide You with a List of Current and Past Clients?Observing work created for past and present clientele allows you to gauge the results of your prospective agency and assess whether businesses they have helped in the past have similar qualities to your own. Can you see your business served well by using the techniques that are used on the reference sites? When you speak with a representative, do you feel comfortable that your business goals will come first? Do testimonials for the agency sound authentic?
Will the Provider's Approach Improve Your Search Engine Rankings and Visibility in Target Markets?Not only is it important for your consultant to be realistic about what services and results they can offer, but it is also important they know if they can define and reach your target audience. For example, national or "global" and local search engine marketing goals call for different methods and approaches. Make sure your consultant can perform the right ones for your business needs.
And Finally: Does It Sound Too Good to Be True?If your prospective consultant promises you will have the highest ranking in both Google and Bing searches in a month or two, for example, or that your sales projections can increase 1000% in a month, or your site traffic will increase incrementally right away—beware!
Are you ready to start an online business or launch a website or blog? With so many options for setting up your own online presence, you may be attracted by promises of easy, do-it-yourself options and services.
For a hobbyist blogger or casual seller of specialty goods, a bare-bones, DIY website may be fine. But if you're a business owner who understands the size of the online marketplace and the competition you're facing, it is worth your time and investment to consider professional website design.
Your website will deliver the first impression you make on many potential customers. Some will immediately judge your company and offering based on an outdated, buggy, or awkwardly designed website, and most will naturally wonder if the product or services mirror the website's shortcomings. In contrast, an eye-catching, intuitive website will project an aura of success and lead to trust.
Your website design is your storefront, and every choice you make will impact your success. That's why this is one investment any serious online business owner or entrepreneur should make. Here at Wren Interactive, we know and respect the value of solid, highly functional web design. To help you think through your next move, here are three (of many) key reasons why professional website design may be an essential part of your business success.
Reason #1: Custom Design Will Address Your Specific Business NeedsWhile many build-your-own-website options are easy to use, only a professional web design provider will give you the flexibility you need to create a website that represents your business in compelling style. Your designer or team will discuss your business and products with you and address your goals for the site.
As a result, your site design will be aligned with those critical goals, which can include online sales, brick-and-mortar sales, or information delivery and lead creation. Do-it-yourself options often limit you to a few basic template designs, while a professional designer is free to create a website that works for you.
Reason #2: Broad Internet Knowledge to Maximize ValueIf you're a newcomer to website design, you can likely figure out how to develop a functional site, but you won't know how to maximize its potential. One of the most important elements of online success is search engine optimization (SEO), which involves using carefully selected keywords and phrases to support your appearance and rank in the major engines. A professional can also help you integrate technology like embedded video and links in your website, whereas such capabilities are often unavailable or strictly limited on do-it-yourself sites.
Reason #3: Time Savings Both Now and LaterIf you're starting a new business or website, one top priority is probably getting your name out there and selling your product or service. Keep in mind that DIY websites are sometimes prone to bugs and glitches. You may spend a lot of time trying to get up and running in the first place, and then suffer lengthy downtime later on.
With professional website design, you'll have someone taking the hard work off your hands so you can focus on spreading the word about your product through other avenues and delivering on your brand promise. Equally important, you'll have a tech support contact ready to help when issues arise.
Will Professional Website Design Benefit You? We Have Insight & AnswersInvesting in professional website design is the best way to give your new business or blog a running start. Rather than being limited to a simple template, you'll have a variety of design choices at hand, a designer able to ensure your marketing and SEO approaches are right for your business objectives, and a tech support connection ready before and after your launch.
If you're considering hiring a professional website designer, we encourage you to contact us at Wren Interactive or visit our Services page at www.wreninteractive.com/services for more information anytime.