The right social media presence can make or break a business. Here are a few of the benefits of hiring a professional.
Today, social media is incredibly influential in our daily lives. In a recent Forbes study, 81 percent of respondents agreed that social media posts informed their buying decisions. Additionally, a Hubspot survey found that 92 percent of marketers felt that social media activity generated new exposure for their businesses. A resource with such power shouldn’t be left in the hands of someone who isn’t an expert!
To build a stable and trustworthy reputation, consistency is key. As a dedicated social media marketing firm, our team at Wren Interactive will build a holistic strategy focused on attaining your company’s key performance indicators and reaching your target demographic.
Responding to Social Media Messages
Many businesses choose to have one or two internal employees run the company’s social media accounts in addition to their daily job expectations. Even if these employees manage to create a successful social media presence, they won’t have the time to maintain it. This means messages or questions sent to your business’s social media profile may go weeks or months before being answered. A social media agency dedicates time to regularly checking accounts and replying to messages as soon as possible to help maintain engagement. Additionally, they will know the right way to respond when issues arise with customers online in order to maintain your reputation and effectively resolve the problem.
Creating and Adhering to an Overarching Strategy
Social media isn’t simply about sharing funny images or posting your promotions. Posting on a whim without a plan is the biggest mistake some companies make when they allow their accounts to be run by people who aren’t experts. An experienced social media manager understands that a successful social presence requires a custom strategy with planning before launch.
There are several decisions to make before running a campaign, including which social media platforms to use, which types of posts to share with your audience, the size of your budget for promoted posts, and how to measure your campaign’s success. These strategies require in-depth considerations about your industry and your business’s position within it. Someone who manages social media accounts on the side won’t take the time needed to figure that out. Social media campaigns can also achieve better results when paired with a more cohesive digital marketing strategy, including search engine optimization and paid search campaigns.
With the amount of influence social media can have, a dedicated social media manager who understands the latest digital marketing trends can be a major resource for any successful business. If you believe your business could benefit from a social media overhaul, call Wren Interactive at 985-778-0891 or book an appointment online to discuss your social media strategy today.
Email campaigns offer a great way to directly reach potential customers at an affordable rate, but there are certain ethical practices to consider first.
Email marketing has become more important than ever for small businesses, offering a way to directly reach your customers on a regular basis with a high return on investment. In fact, the Direct Marketing Association (DMA) reports that every dollar spent on email marketing earns an average return of $38. But there’s a right way and a wrong way to do email marketing; it’s essential to get it right to land the sale and—hopefully—a lifetime customer.
Compliance With the CAN-SPAM Act
Your emails must comply with the CAN-SPAM Act, which is legislation passed in 2003 to reduce email spam. The act attempts to regulate email marketing by laying out a set of regulations for businesses to follow, which include disclosing whether an email is an ad and including an “unsubscribe” link for recipients to remove themselves from the list. It also requires senders to use legitimate contact information and include a company address (even if business is conducted entirely online). The rules also require the use of subject lines that don’t mislead readers; don’t promise a free gift unless the email really offers that promotion.
Additional Ethical Considerations
Failure to adhere to the regulations in the CAN-SPAM Act could result in a fine, but there are other legal—but not necessarily ethical—email marketing practices to consider. Many companies offer email lists available for purchase; this allows companies to get into the inbox of people who haven’t signed up for their emails. Not only is this annoying to people, but likely they aren’t even valuable leads for that business or service. Buying web traffic is also perfectly legal, but it should only be done in legitimate ways, as with ads on Google or Facebook.
Successful Email Marketing Campaigns
Your email marketing campaign should follow all the CAN-SPAM Act regulations, with all email recipients and web traffic legitimately sourced for the best results. Not only will this build customers’ trust in your business, but it can also lead to increased open and response rates, which, hopefully, lead to more sales.
As of 2017, Google requires sites that collect information to have security in place. Learn how we can help you comply with Google’s new SSL requirements.
If you have a website for your business, then it’s important to understand the impact of Google’s new SSL requirements. SSL, or secure socket layer, is the industry standard to ensure that information transmitted between a web server and browser is encrypted. An SSL certificate shows your customers that information they enter on your site is protected from interception by hackers. Without this certificate, Google will display a warning to Chrome users who visit your website that the information they enter is not secure—a warning that can severely limit the number of customers who opt to do business with you.
Does My Website Need an SSL Certificate?
If your site has any kind of text inputs, including contact forms, login and password information, search functionality, and payment forms, then you need to have an SSL certificate in place. One easy way to check is to open up an incognito browser and pull up your site in the search bar—does it read “Secure|HTTPS”? If it does, then you’re good to go. If not, then you need to make this simple change so that visitors can better trust your site. Without a certificate, the server cannot connect to the necessary security key to establish an encrypted link to your website. This means that information that travels from your site to the server can be intercepted and read. When that information is encoded, it cannot be deciphered by hackers.
What Does an SSL Certificate Include?
The SSL certificate provides visitors with the name of the holder of the certificate, a unique security number, an expiration date, and a digital signature of the authority that has provided the certificate. Having this certificate on your website builds trust in the market and assures customers that entering information on your website will not result in identity theft.
If you need help obtaining and installing an SSL certificate for your website, then contact Wren Interactive for a consultation to discuss your options. We pride ourselves on customer service and will be happy to personally guide you through this critical online security measure. We also offer a range of digital marketing services that can be customized to fit the unique needs of your business.
Once your website launches, the fun begins. This is the time for you to market and get your website out there. Your goal is to drive potential customers to your website and increase visits and users. You can do so by including your website address on everything and anything you use for advertising and marketing purposes. Make sure your website address is on your business cards and your email signature. In addition, include it on all email blasts to encourage users to navigate to your landing page. Coupons are a great way to drive traffic to your website as well.
Social Media Optimization
Utilize your social media to draw traffic to your website. Increase your Facebook ads, promote yourself on Twitter, and make sure there is a link to your website on all of your social media platforms. Online success is directly dependent on your social media marketing efforts (SMM). SMM is the bread and butter of your sales funnel, traffic generation and search engine optimization.
Search Engine Optimization (SEO)
As mentioned, your website is a powerful tool, and you want your website to be visible to search engines so that it will receive more traffic. SEO will help your website rank higher in the search engines for terms related to your business. These will be keywords that your customers will be searching for when looking for items related to your business.
Essentially, you need to provide value to your readers when they arrive to your website. Offer blogs, special reports, or even guest blogs. Keep your audience engaged on your website longer and keep them interested. You can even add pictures and videos to entertain your customer base.
Building a website and not doing anything to drive traffic to it is like building a convenience store in the desert without any roads leading to it. You need to utilize your marketing tools and encourage customers to navigate within your corner of the World Wide Web. To analyze your marketing strategy and increase your website traffic, reach out to the professionals at Wren Interactive today at email@example.com.