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Benefits of Hiring a Professional to Run Social Media Accounts

October 15, 2018

The right social media presence can make or break a business. Here are a few of the benefits of hiring a professional. Today, social media is incredibly influential in our daily lives. In a recent Forbes study, 81 percent of respondents agreed that social media posts informed their buying decisions. Additionally, a Hubspot survey found […]

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Email Marketing Ethics for a Successful Advertising Campaign

July 26, 2018

Email campaigns offer a great way to directly reach potential customers at an affordable rate, but there are certain ethical practices to consider first. Email marketing has become more important than ever for small businesses, offering a way to directly reach your customers on a regular basis with a high return on investment. In fact, the […]

What’s an SSL Certificate, and Why Do You Need One?

June 14, 2018

As of 2017, Google requires sites that collect information to have security in place. Learn how we can help you comply with Google’s new SSL requirements. If you have a website for your business, then it’s important to understand the impact of Google’s new SSL requirements. SSL, or secure socket layer, is the industry standard […]

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So You Built a Website. Now What?

April 20, 2018

Launching a Website is Just the Beginning Once your website launches, the fun begins. This is the time for you to market and get your website out there. Your goal is to drive potential customers to your website and increase visits and users. You can do so by including your website address on everything and […]

4 Tips for Successful Email Marketing

4 Tips for Successful Email Marketing

March 26, 2018

Your email blasts are a powerful marketing tool for your business. You need to develop a plan to send valuable and engaging messages, so here are 4 tips to get you on the right track. Don’t “blast” out information constantly. Spamming your contact list will lead to a high rate of unsubscribers. Instead, focus on […]

8 Reasons Why Every Business Needs a Website

8 Reasons Why Every Business Needs a Website

January 24, 2018

Your website is essential to your success, and it is your only online real estate that you fully own and control. We are going to explore 8 reasons why you need a website and how that will ultimately create the success you strive to achieve: 1 YOUR SMALL BUSINESS WILL GAIN CREDIBILITY Today’s society is […]

Digital Marketing Trends for 2018

December 21, 2017

If you want to ensure your digital marketing strategy is top-notch for 2018, then take a look at the following trends that will help you create growth and success in the new year. Trend 1: Integrating marketing activities into the customer lifecycle Digital marketing complexity has increased drastically and understanding the customer journey is becoming […]

Difference Between PR and Marketing

The Difference Between PR and Marketing and the Importance of Both

November 16, 2017

Is there really a difference concerning public relations and marketing? The rise of social media has caused blurred lines, however, there are still a few ways to distinguish between the two concepts. Public Relations: The process of maintaining positive relationship and managing the flow of information between company and the general public Goals: The main […]

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Measuring your Success – the ROI of Marketing

October 30, 2017

How do you know if your marketing efforts are effective? More or less, the ultimate goal of marketing is to generate sales leads and profit. To see if your company utilizes its marketing efforts profitably, you have to learn what metrics to measure and how to analyze them for future success. Marketing efforts should support […]

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