8 Reasons Why Every Business Needs a Website

8 Reasons Why Every Business Needs a Website

January 24, 2018

Your website is essential to your success, and it is your only online real estate that you fully own and control. We are going to explore 8 reasons why you need a website and how that will ultimately create the success you strive to achieve: 1 YOUR SMALL BUSINESS WILL GAIN CREDIBILITY Today’s society is […]

Digital Marketing Trends for 2018

December 21, 2017

If you want to ensure your digital marketing strategy is top-notch for 2018, then take a look at the following trends that will help you create growth and success in the new year. Trend 1: Integrating marketing activities into the customer lifecycle Digital marketing complexity has increased drastically and understanding the customer journey is becoming […]

Difference Between PR and Marketing

The Difference Between PR and Marketing and the Importance of Both

November 16, 2017

Is there really a difference concerning public relations and marketing? The rise of social media has caused blurred lines, however, there are still a few ways to distinguish between the two concepts. Public Relations: The process of maintaining positive relationship and managing the flow of information between company and the general public Goals: The main […]

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Measuring your Success – the ROI of Marketing

October 30, 2017

How do you know if your marketing efforts are effective? More or less, the ultimate goal of marketing is to generate sales leads and profit. To see if your company utilizes its marketing efforts profitably, you have to learn what metrics to measure and how to analyze them for future success. Marketing efforts should support […]

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Brand Guidelines, and Why Your Company Needs Them

September 20, 2017

You perfected your logo, have a strong mission statement, your vision is precise, and your color palette and marketing materials are just right. So how do you keep your brand defined and consistent? You create brand guidelines. What are Brand Guidelines? Brand Guidelines are standards on how to use your company’s branding elements. They illustrate […]

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The Benefits Of Digital Marketing For Your Small Business

August 14, 2017

Digital marketing brings a host of new ways for a small business to increase sales and cut costs in today’s marketplace. Here are some of the benefits. Today’s consumers expect large corporations and small businesses alike to have a presence on social media. This trend opens wide the door of opportunities for your small business […]

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Build Your Business with Social Media

July 13, 2017

With nearly 70% of Americans utilizing social media to connect with each other and their community, it is imperative that savvy business owners learn to use social media to their business’s advantage. Across all age brackets, use of social media is expected to continue growing over the next decade. Social media platforms like Facebook, Twitter, […]

Staying Safe on the Internet

Staying Safe in the Tangled Web of the Internet

June 5, 2017

The internet is a wealth of information, but it can also be a very dangerous place. If you are a regular web surfer (which most of us are), practicing safety online is paramount. While there are always predators lurking in cyberspace, there are many things you can do to arm yourself against attack. Withhold Information […]

The Value in Video – Promoting Your Business in Living Color

May 4, 2017

Video marketing can add a whole new level to your promotional toolbox. It provides your customers with a sneak peek at your products, services, organization, or any other area you want to give a personal tour. Adding a video component to your marketing program has a plethora of benefits. Build Trust Gaining trust from your […]

Five Ways Text Messaging Can Jumpstart your Marketing Program

April 5, 2017

Ask any teenager and they will tell you how important text messaging is to modern communication. In addition to being a great way to quickly interact with friends and family, it is also an efficient, effective, and inexpensive way for marketers to engage with key demographic groups. Opt-in – While traditional marketing tools are often […]

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