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Difference Between PR and Marketing

The Difference Between PR and Marketing and the Importance of Both

November 16, 2017

Is there really a difference concerning public relations and marketing? The rise of social media has caused blurred lines, however, there are still a few ways to distinguish between the two concepts. Public Relations: The process of maintaining positive relationship and managing the flow of information between company and the general public Goals: The main […]

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Measuring your Success – the ROI of Marketing

October 30, 2017

How do you know if your marketing efforts are effective? More or less, the ultimate goal of marketing is to generate sales leads and profit. To see if your company utilizes its marketing efforts profitably, you have to learn what metrics to measure and how to analyze them for future success. Marketing efforts should support […]

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Brand Guidelines, and Why Your Company Needs Them

September 20, 2017

You perfected your logo, have a strong mission statement, your vision is precise, and your color palette and marketing materials are just right. So how do you keep your brand defined and consistent? You create brand guidelines. What are Brand Guidelines? Brand Guidelines are standards on how to use your company’s branding elements. They illustrate […]

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The Benefits Of Digital Marketing For Your Small Business

August 14, 2017

Digital marketing brings a host of new ways for a small business to increase sales and cut costs in today’s marketplace. Here are some of the benefits. Today’s consumers expect large corporations and small businesses alike to have a presence on social media. This trend opens wide the door of opportunities for your small business […]

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Build Your Business with Social Media

July 13, 2017

With nearly 70% of Americans utilizing social media to connect with each other and their community, it is imperative that savvy business owners learn to use social media to their business’s advantage. Across all age brackets, use of social media is expected to continue growing over the next decade. Social media platforms like Facebook, Twitter, […]

Staying Safe on the Internet

Staying Safe in the Tangled Web of the Internet

June 5, 2017

The internet is a wealth of information, but it can also be a very dangerous place. If you are a regular web surfer (which most of us are), practicing safety online is paramount. While there are always predators lurking in cyberspace, there are many things you can do to arm yourself against attack. Withhold Information […]

The Value in Video – Promoting Your Business in Living Color

May 4, 2017

Video marketing can add a whole new level to your promotional toolbox. It provides your customers with a sneak peek at your products, services, organization, or any other area you want to give a personal tour. Adding a video component to your marketing program has a plethora of benefits. Build Trust Gaining trust from your […]

Five Ways Text Messaging Can Jumpstart your Marketing Program

April 5, 2017

Ask any teenager and they will tell you how important text messaging is to modern communication. In addition to being a great way to quickly interact with friends and family, it is also an efficient, effective, and inexpensive way for marketers to engage with key demographic groups. Opt-in – While traditional marketing tools are often […]

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What are the Advantages and Disadvantages to Building Your Own Website?

March 6, 2017

So, you’ve decided to build your own company website. A fresh, innovative website is a wonderful way to ensure that your company continues to excite its cliental, stays on-top of search engine optimization (SEO) trends, and educates your customers on who you are and what you do. If you are new to the world of […]

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The Good, The Bad, and The Ugly: Online Reviews and How to Respond to Them

February 3, 2017

Did you know around 73% of all new customers form their opinion on a business or product based on the first 6 reviews? It’s important to make a good first impression, but you’re sure to encounter a nasty review or two along the way. Don’t take it personally –  how you handle a review is […]

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