Launching a Website is Just the Beginning Once your website launches, the fun begins. This is the time for you to market and get your website out there. Your goal is to drive potential customers to your website and increase visits and users. You can do so by including your website address on everything and […]
Your email blasts are a powerful marketing tool for your business. You need to develop a plan to send valuable and engaging messages, so here are 4 tips to get you on the right track. Don’t “blast” out information constantly. Spamming your contact list will lead to a high rate of unsubscribers. Instead, focus on […]
Your website is essential to your success, and it is your only online real estate that you fully own and control. We are going to explore 8 reasons why you need a website and how that will ultimately create the success you strive to achieve: 1 YOUR SMALL BUSINESS WILL GAIN CREDIBILITY Today’s society is […]
If you want to ensure your digital marketing strategy is top-notch for 2018, then take a look at the following trends that will help you create growth and success in the new year. Trend 1: Integrating marketing activities into the customer lifecycle Digital marketing complexity has increased drastically and understanding the customer journey is becoming […]
Is there really a difference concerning public relations and marketing? The rise of social media has caused blurred lines, however, there are still a few ways to distinguish between the two concepts. Public Relations: The process of maintaining positive relationship and managing the flow of information between company and the general public Goals: The main […]
How do you know if your marketing efforts are effective? More or less, the ultimate goal of marketing is to generate sales leads and profit. To see if your company utilizes its marketing efforts profitably, you have to learn what metrics to measure and how to analyze them for future success. Marketing efforts should support […]
You perfected your logo, have a strong mission statement, your vision is precise, and your color palette and marketing materials are just right. So how do you keep your brand defined and consistent? You create brand guidelines. What are Brand Guidelines? Brand Guidelines are standards on how to use your company’s branding elements. They illustrate […]
Digital marketing brings a host of new ways for a small business to increase sales and cut costs in today’s marketplace. Here are some of the benefits. Today’s consumers expect large corporations and small businesses alike to have a presence on social media. This trend opens wide the door of opportunities for your small business […]
With nearly 70% of Americans utilizing social media to connect with each other and their community, it is imperative that savvy business owners learn to use social media to their business’s advantage. Across all age brackets, use of social media is expected to continue growing over the next decade. Social media platforms like Facebook, Twitter, […]
The internet is a wealth of information, but it can also be a very dangerous place. If you are a regular web surfer (which most of us are), practicing safety online is paramount. While there are always predators lurking in cyberspace, there are many things you can do to arm yourself against attack. Withhold Information […]
